Data visualization analytics platform
When I joined Motion App as lead designer, the product had 10 active weekly users spending minimal time in the app. Working with two backend developers, one frontend developer, and a product marketer, I had two months to redesign the experience and figure out why users weren't sticking.
Through interviews with media buyers, I uncovered patterns. Users needed more value to justify adding Motion to their workflow. I needed to design for their real problems.
My interviews revealed two major pain points I needed to solve. First, media buyers couldn't easily find their best creatives in Facebook Ad Manager. They couldn't answer how ads performed over time, which had the best ROAS without the highest spend, or group similar ads without doing it manually.
Second, everything was data tables. I heard from users that they had to walk clients through each cell to justify budgets. One told me the data had no reference, ROAS could be sorted as best, but why would that matter when you've also spent the most?
I designed the solution around visual clarity and intelligent data sorting. I made the search bar the most important element, designing filters that let users quickly find what mattered. I designed results to appear as both data tables and charts, making it easy to spot trends and create client-ready screenshots.
